Kochi: India Khelo Football (IKF), a pioneering initiative in identifying and nurturing football talent in India, is excited to announce its expansion into the Middle East through a strategic partnership with Bluarrows Marketing, a leader in marketing and event management in the region with operations in UAE and India. This expansion is a significant step in IKF’s mission to discover and develop football talent globally.

Mr. Phani Bhushan, the visionary of IKF, expressed his enthusiasm for this new venture. “We are embarking on a journey that transcends borders and cultures,” said Mr. Bhushan. “Our collaboration with Bluarrows is not just about finding talent; it’s about creating a global community united by the love of football. We are excited to see how this partnership will bring new dynamics to the football scene in both regions.”

Mr. Hitesh Joshi, another Co-Founder of IKF, echoed these sentiments. “This expansion is more than a talent hunt; it’s a bridge between the Indian subcontinent and the Middle East, unified by the universal language of football. Partnering with Bluarrows, whose expertise in sports management is unmatched in the Middle East, positions us to uncover hidden talents that can raise the standards of leagues like the Indian Super League (ISL) and I-League.”

Mr. Rajesh Ravi Menon of Bluarrows Marketing shared his enthusiasm for the collaboration. “Bluarrows is honored to partner with India Khelo Football in this groundbreaking initiative. Our combined efforts will foster young football talents in the Middle East and pave the way for cultural exchanges and international relationships through sports. We are committed to making this talent hunt a resounding success.”

The talent hunt in the Middle East offers young football enthusiasts a chance to showcase their skills and potentially join premier football clubs in India. This initiative brings a fresh perspective to Indian football and establishes a platform for cultural integration through sports.

Young, talented football players in the Middle East are encouraged to seize this opportunity to turn their passion into a professional journey with IKF. The campaign will leverage social media for widespread reach, urging the community to share the news, tag aspiring players, and use hashtags like #IKFGlobalJourney and #MiddleEastFootballTalent.

“Together, we are not just promoting football; we are building a legacy of international relationships and cultural exchanges. Stay tuned for more updates on this thrilling venture,” added Mr. Bhushan. The selection trials are scheduled for January 2024 in Dubai, and the specific dates will be announced shortly.