SEOUL — When a brand-new luxury residential district opened in the North Korean capital, Pyongyang, this week, the country’s leader, Kim Jong-un, said it would be reserved for his most elite supporters, those he called “true patriots.”
Among them was the nation’s top state TV news anchor, Ri Chun-hee.
At a ceremony on Thursday, Mr. Kim not only presented one of the two-story apartments to the legendary anchorwoman. He also gave her a tour of her new home while holding her hand. Naturally, she narrated it all in a state media video.
A mouthpiece of the country’s dictators since 1971, she has guided her countrymen and women through major developments like nuclear and missile tests, as well as the deaths of the country’s past leaders: Kim Il-sung in 1994 and Kim Jong-il in 2011.
She could seem to melt with emotion while delivering news about the country’s current leader, who is revered as a god by North Korean citizens. But to South Korean viewers, when she has turned to more alarming announcements, such as the North’s weapons tests, her warlike cries could seem as bloodcurdling as the information itself.
South Korean government and intelligence monitors — as well as South Koreans in general — have braced themselves whenever Ms. Ri appeared on TV and opened what they call a “mouth that fires out cannons.”
“Her steel-grinding voice gives the enemy the shudders,” a 2008 issue of the North Korean magazine Chosun said of Ms. Ri.
In North Korea, she holds the title of “labor hero,” according to Chosun. Abroad, she is known as “the pink lady,” for the color of the traditional Korean attire she wears to deliver news reports.
Ms. Ri disappeared from the airwaves in the 2010s amid reports that she had retired, but she has since resurfaced occasionally to deliver the most important news, including narrating Mr. Kim’s New Year’s address in 2021.
Ms. Ri did not put her booming voice to use when North Korea tested its most powerful intercontinental ballistic missile in March. That time, the country’s state media released a Hollywood-style video of Mr. Kim, who was believed to have personally guided the test launch, clad in a sleek leather jacket and sunglasses.
Later, South Korea said elements of the missile launch might have been faked, with Mr. Kim disguising an older missile as a new one to exaggerate his country’s weapons achievements.
In the video of her house tour this week, she was far more operatic than bombastic. She said her new home felt “like a hotel” and was furnished with every amenity she needed.
State media video showed a spacious riverside apartment with shiny wooden floors, a living room furnished with a white five-seat sofa, a spacious bedroom, a kitchen with an L-shaped counter and a six-person dining table. The apartment also has a study, along with a veranda that offered a view of downtown Pyongyang. The images showed no sign of a TV. (The value of the apartment wasn’t immediately clear. The total number of bedrooms and square footage were unknown.)
The ceremony was widely publicized by the North Korean state, which published photographs of Mr. Kim and Ms. Ri taking the tour. Among others rewarded with an apartment at the complex were members of the state media, whose mission is also to spread propaganda.
Such largess for those deemed loyal to the regime is not uncommon in North Korea. Kim Jong-il gave luxury cars, watches, liquor or houses to his close aides. The current leader has given mostly verbal encouragement to officials — or has purged them. But he has recently sought to strengthen his support base by providing luxe apartments to high-ranking officials, even as the country has endured economic travails made worse by deeper, pandemic-prompted isolation and a diplomatic stalemate with much of the world.
Part of a five-year project to build 50,000 apartments in the capital to address the country’s housing problems, the opening of the luxury apartments occurred two days after the completion of high-rises intended for 10,000 ordinary residents. They may house Pyongyang’s working population, including a growing white-collar work force, which has faced constant food and electricity shortages.
The gift for Ms. Ri came ahead of the 110th anniversary of the birth of North Korea’s founder, Kim Il-sung, the grandfather of Kim Jong-un, on Friday. The occasion is regarded as one of the most important national holidays in the North, which has in previous years commemorated the birth anniversary with mass rallies or military parades.
Mr. Kim said, according to the state media, “There is nothing to spare for national treasures like Ri Chun-hee, who has led a virtuous life with the revolutionary microphone.” He also asked her to continue vigorously serve as the voice of his ruling Workers’ Party.
As for Ms. Ri, she said that she was “so grateful for the benevolent care of the party” that she and her family were “moved to tears.”